I don’t know why I always have some skepticism for the bestseller lists, perhaps it’s my natural penchant for going against the grain, so books that have “More than one million copies sold” on their covers don’t really catch my interest that much. However, being in convalescence, The E-Myth Revisited (Why Most Small Businesses Don’t Work and What to Do About It) by Michael E. Gerber was lent to me and when I had to stay away from fiddling with my smartphone and chatting with friends, I finished reading this book and I would have to say that it makes a lot of sense.
Perhaps if I hadn’t gone through the failure and subsequent of our small business this year I would not have appreciated the book as much since it seemed to be common sense and sound theory at best but having gone through the actual experience of starting a business and it not working out, I would have to say that the author Michael E Gerber shared nuggets of wisdom which I wish we would have known before even starting the business. However, we cannot turn back time even if we wish to cry over spilt milk.
It is in this light that I wish to share that anyone who wishes to start a business with their talents and hard-earned money would benefit from reading this book as a primer even before starting out. The instinctive mistakes many neophyte business owners commit are discussed in the book. Most of the time when we start a business, we tend to be over-optimistic and let our dreams of success carry us away, and Gerber shares how we can fine tune our perspective and approach towards the business.
(c) Niconica 2015